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Cookie Policy

This Cookie Policy explains how BHPH Success uses cookies, pixels, tags, local storage, device identifiers, analytics technologies, advertising technologies, and similar tools to operate, secure, measure, personalize, and improve the BHPH Success marketplace.

Last Updated: August 8, 2026
Cookie Policy
  • 1. Overview
  • 2. Cookies And Similar Technologies
  • 3. Types Of Cookies We Use
  • 4. How We Use These Technologies
  • 5. Accounts And Marketplace Activity
  • 6. Analytics And Measurement
  • 7. Advertising And Attribution
  • 8. Personalization
  • 9. Vendor And Dealer Engagement
  • 10. Third-Party Technologies
  • 11. Your Cookie Choices
  • 12. Advertising And Data Sharing Choices
  • 13. Global Privacy Control
  • 14. Browser Controls
  • 15. Cookie Duration And Retention
  • 16. Changes To This Policy
  • 17. Contact Us

BHPH Success uses cookies and similar technologies throughout our website, marketplace, dealer and vendor account areas, profile pages, communications, advertising systems, analytics systems, and other digital services.

These technologies help us provide core functionality, maintain account sessions, understand marketplace activity, measure engagement, improve user experiences, evaluate advertising performance, personalize content, prevent fraud, and better understand how dealers and vendors use BHPH Success.

This Cookie Policy should be read together with our Privacy Policy, Terms of Use, and other applicable BHPH Success policies.

1. Overview

When you visit or use BHPH Success, certain information may be collected or stored automatically through cookies and similar technologies.

Depending on the technology and your interaction with the marketplace, this information may include:

  • Browser and device information;
  • IP address;
  • Device or browser identifiers;
  • Session information;
  • Login status;
  • Pages viewed;
  • Profiles viewed;
  • Search activity;
  • Marketplace categories viewed;
  • Links and buttons clicked;
  • Referral sources;
  • Advertising interactions;
  • Approximate geographic information derived from IP address;
  • Dates, times, and duration of activity;
  • Conversion and attribution information; and
  • Other technical or engagement information.

Some of this information may be associated with your account when you are logged into BHPH Success.

2. Cookies And Similar Technologies

Cookies are small data files that websites store on or access from your browser or device. Cookies can help a website recognize a browser, maintain a session, remember preferences, and understand user activity.

BHPH Success may also use technologies that perform functions similar to cookies, including:

  • Tracking pixels;
  • Web beacons;
  • Tags;
  • Software development kits;
  • Local storage;
  • Session storage;
  • Device identifiers;
  • Advertising identifiers;
  • Server-side tracking technologies; and
  • Similar technologies developed in the future.

References to "cookies" in this Policy generally include these similar technologies unless the context indicates otherwise.

3. Types Of Cookies We Use

Necessary Cookies

These technologies support essential marketplace functions such as authentication, security, session management, fraud prevention, account access, and basic website operation.

Functional Cookies

These technologies remember preferences and help provide enhanced functionality, navigation, account features, and a more consistent user experience.

Analytics Cookies

These technologies help us understand traffic, user behavior, marketplace engagement, performance, conversions, navigation patterns, and how our Services are being used.

Advertising Cookies

These technologies may be used to deliver, personalize, measure, attribute, frequency-control, and evaluate advertising and promotional campaigns.

Depending on applicable law and your location, certain non-essential technologies may be used only after you have provided any legally required consent.

4. How We Use Cookies And Similar Technologies

BHPH Success may use cookies and similar technologies to:

  • Operate and maintain the marketplace;
  • Authenticate registered users;
  • Maintain login sessions;
  • Protect accounts and prevent unauthorized access;
  • Detect suspicious, fraudulent, or abusive activity;
  • Remember user settings and preferences;
  • Understand how visitors navigate the marketplace;
  • Measure profile views and marketplace engagement;
  • Understand category and search activity;
  • Measure clicks, leads, inquiries, and conversions;
  • Evaluate dealer and vendor engagement;
  • Personalize marketplace content;
  • Improve search and recommendation functionality;
  • Measure advertising performance;
  • Attribute visits or conversions to marketing campaigns;
  • Limit repetitive advertising;
  • Build aggregated marketplace analytics;
  • Improve products, features, and user experience;
  • Conduct testing and performance analysis; and
  • Support other legitimate business purposes described in our Privacy Policy.

5. Dealer Accounts, Vendor Accounts, And Marketplace Activity

When you create or use a BHPH Success account, cookie and device information may be associated with your account activity.

This may allow us to understand how registered dealers and vendors interact with BHPH Success across sessions and devices where permitted.

For example, we may use these technologies to understand:

  • Which marketplace categories you visit;
  • Which vendor or dealer profiles you view;
  • Which marketplace searches you perform;
  • Which features you use;
  • Whether you interact with a vendor listing or advertisement;
  • Whether you submit an inquiry or lead form;
  • Whether you return to the marketplace;
  • How frequently particular marketplace features are used; and
  • How registered and unregistered users interact differently with the marketplace.

This marketplace activity can be particularly important to BHPH Success because free dealer and vendor participation helps us understand industry interests, marketplace demand, vendor engagement, category activity, and the overall relevance of marketplace content and advertising.

6. Analytics And Measurement

We may use first-party and third-party analytics technologies to understand how BHPH Success is used.

Analytics may help us measure:

  • Website traffic;
  • Unique and returning visitors;
  • Page and profile views;
  • Search activity;
  • Category engagement;
  • Session duration;
  • Navigation paths;
  • Referral sources;
  • Device and browser usage;
  • Geographic trends;
  • Lead-generation activity;
  • Conversion activity;
  • Feature adoption;
  • Content engagement;
  • Marketplace performance; and
  • Other usage trends.

We may use analytics providers such as Google Analytics or comparable technologies, and the specific providers we use may change over time.

Analytics information may also be used in aggregated or de-identified form for business intelligence, marketplace research, reporting, product development, and other lawful purposes.

7. Advertising, Marketing, And Attribution

BHPH Success may use cookies and similar technologies to support advertising and marketing activities both within and outside the BHPH Success marketplace.

These technologies may help us:

  • Deliver relevant advertising;
  • Measure advertisement views and clicks;
  • Measure sponsored profile engagement;
  • Understand campaign performance;
  • Attribute leads or conversions to marketing sources;
  • Understand whether users return after viewing an advertisement;
  • Build advertising audiences;
  • Retarget or remarket to users where permitted;
  • Suppress advertisements that are no longer relevant;
  • Control advertising frequency;
  • Evaluate vendor advertising effectiveness; and
  • Improve the relevance of advertisements and sponsored marketplace content.

Advertising technologies may collect information about your activity over time and, depending on the provider and your privacy choices, across different websites or digital services.

8. Personalization And Marketplace Relevance

BHPH Success may use cookies and activity information to make the marketplace more relevant to individual users.

For example, we may use activity information to:

  • Remember marketplace preferences;
  • Prioritize relevant categories;
  • Improve search results;
  • Recommend vendors, services, or content;
  • Display relevant marketplace information;
  • Customize communications where permitted;
  • Understand likely areas of business interest; and
  • Improve the overall dealer and vendor experience.

Personalization may be based on information associated with your current session, previous activity, account, device, or other information permitted under applicable law.

9. Vendor And Dealer Engagement Information

BHPH Success may provide vendors, dealers, advertisers, or other business customers with information about marketplace engagement where permitted by applicable law and our Privacy Policy.

Depending on the service involved, this information may include:

  • Profile views;
  • Advertisement impressions;
  • Advertisement clicks;
  • Category engagement;
  • Lead activity;
  • Conversion information;
  • Aggregated audience information;
  • Campaign performance;
  • Marketplace engagement trends; and
  • Other analytics associated with the applicable service.

The amount and type of information provided may vary based on account level, marketplace functionality, advertising program, privacy requirements, and contractual terms.

10. Third-Party Cookies And Technologies

Some cookies and similar technologies may be operated by third-party service providers rather than directly by BHPH Success.

Third parties may assist us with:

  • Analytics;
  • Advertising;
  • Marketing;
  • Conversion tracking;
  • Audience measurement;
  • Website functionality;
  • Authentication;
  • Security;
  • Fraud prevention;
  • Customer support;
  • Communications;
  • Video or media delivery;
  • Performance monitoring; and
  • Other marketplace functions.

These providers may collect or receive information about your interaction with BHPH Success as necessary to provide their services.

Third-party technologies may also be subject to the privacy policies and terms of the applicable third party.

11. Your Cookie Choices

Depending on your location and applicable law, you may be able to control certain categories of non-essential cookies through a cookie preference or consent tool provided on BHPH Success.

Where available, cookie settings may allow you to manage categories such as:

  • Functional cookies;
  • Analytics cookies;
  • Advertising cookies; and
  • Other non-essential technologies.

Necessary cookies may not be subject to optional consent controls where they are required to provide the website, maintain security, authenticate users, or perform other essential functions.

Changing your preferences does not necessarily remove cookies already stored on your device. You may need to remove existing cookies through your browser settings.

12. Targeted Advertising And Data Sharing Choices

Privacy laws in certain jurisdictions may provide rights relating to targeted advertising or activities legally defined as the "sale" or "sharing" of personal information.

Where applicable, BHPH Success will provide a method for exercising legally required opt-out rights.

Depending on the technologies in use and applicable law, available choices may include:

  • Adjusting cookie preferences;
  • Opting out of certain advertising technologies;
  • Using a "Do Not Sell or Share My Personal Information" mechanism where required;
  • Submitting an applicable privacy request; or
  • Using a recognized opt-out preference signal where required by law.

Not every disclosure of information constitutes a "sale" or "sharing" under applicable privacy law. These terms have specific legal definitions that vary by jurisdiction.

13. Global Privacy Control

Global Privacy Control, commonly referred to as GPC, is a browser-based preference signal that may communicate a user's request to opt out of certain data processing activities.

Where BHPH Success is legally required to recognize a valid GPC or similar opt-out preference signal, we will process the signal as required by applicable law.

The effect of a GPC signal may vary based on jurisdiction, browser configuration, device, account status, and the specific processing activity involved.

14. Browser And Device Controls

Most browsers allow users to manage cookies through browser settings.

Depending on your browser, you may be able to:

  • View stored cookies;
  • Delete existing cookies;
  • Block certain cookies;
  • Block third-party cookies;
  • Limit tracking technologies; or
  • Receive notifications when cookies are being stored.

Blocking or deleting cookies may affect BHPH Success functionality. Certain features may not work correctly if cookies necessary for authentication, security, preferences, or other marketplace functionality are disabled.

15. Cookie Duration And Data Retention

Cookies may be either session-based or persistent.

Session Cookies

Session cookies generally expire when you close your browser or when the applicable session ends.

Persistent Cookies

Persistent cookies may remain on your browser or device for a defined period unless deleted earlier.

The duration of a particular cookie depends on its purpose, the technology involved, provider settings, legal requirements, and our business needs.

Information collected through cookies may be retained separately from the cookie itself in accordance with our Privacy Policy, applicable contracts, operational requirements, security needs, and applicable law.

16. Changes To This Cookie Policy

BHPH Success may update this Cookie Policy from time to time to reflect changes in our technology, marketplace functionality, analytics practices, advertising practices, service providers, privacy requirements, or applicable law.

When we update this Policy, we will revise the "Last Updated" date displayed at the top of the page.

Where required by law, we may provide additional notice or obtain consent before materially changing certain cookie or tracking practices.

17. Contact Us

Questions regarding this Cookie Policy, tracking technologies, or applicable privacy choices may be directed to:

BHPH Success

Privacy Email: [INSERT PRIVACY EMAIL ADDRESS]

Legal Email: [INSERT LEGAL EMAIL ADDRESS]

Mailing Address: [INSERT BUSINESS MAILING ADDRESS]

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